About this version:
1. Explain what Experience Design is.
2. Describe who is involved in designing experiences.
I don’t think User Experience people own Experience Design — developers, graphic artists, clients create the space we work in and are more than stakeholders.
Getting to knowing the minds of others is classic UX space, but this sort of empathy is also practiced by designers, marketing professionals, and developers. But, simply knowing people and their needs does not create an experience.
How the experience will be built from design phase deliverables to final experience is just as important as People. Of course, the decisions about what technologies to use are complex and rely on an understanding of who the experience will reach and what it’s trying to accomplish for the business.
At the most basic level, without someone to pay the bills, you can’t do much of anything. Whether it’s brand awareness or lead conversion, creation of an experience implies that there is a goal in mind that relates back to that investment.
Where a technology and people interface, you have an audience. If you choose a technology that few use, your audience is smaller. And if you pick a technology that lots of people use, you audience is larger, but perhaps the interactions you’ll be able to design for will be limited.
Where technology and business overlap you have a medium (or maybe a channel). The kind of technology selected for an experience has to suit the audience and the business. The technology that might provide the best experience may be too expensive for the business to invest in. We have to find the balance.
I mean this in it’s largest sense. It could be e-commerce transactions, but discussion is commerce in a social experience.
This is where the technology, people, and business come together for an audience engaging in commerce within a medium. Yes?
The definition of experience seems very cold and unemotional– almost like an e-commerce site’s checkout app. Story warms it up by adding the business’s story (brand), the people’s story (culture) and technology’s story (interaction.)
I feel like I’m getting closer, but please comment away!
Please Note: I put my previous post and versions of the model after the break to try and clean this post up a little for people who might be coming for the first time. I’d create a new post, but the comments on this one have been so tremendously helpful and insightful that I don’t want to separate them from the updated model.
What I’m trying to do:
Last night I couldn’t sleep because I was trying to draw Venn diagrams in my head and keep track of all the overlaps. Eventually I got out of bed and jotted down some things in a notebook, but my old friend Visio and some time discussing technology with my husband really help me get this to a point where I’d like to share it and get some reactions.
I don’t want to over-explain this. If I have to explain it too much, it’s not doing the right job. My intent is to show that Experience Design isn’t a process, deliverable, or even a single discipline but a fundamental understanding of the interconnections of people, story (context and narrative), business, and technology. The purpose is to show how fields are interconnected and why collaboration at every stage is not just valuable, but help projects reduce risk by ensuring that all facets of the experience are considered.
My questions are:
- Is it clear what I’m trying to convey and does it meet that purpose?
- Are the 4 main circles the right things to start with? Have I left anything out?
- Do the words I selected for the overlaps seem natural or too much of a reach?
- Is there another type of diagram or way of showing this that you think would provide a better understanding?
Don’t be shy. If you don’t understand it, it’s my problem, not yours. I really need to know if I’m on the wrong track!
Based on Gavin’s comment:
March 6, 2010 11:20 PM Update
Thank you everyone for the awesome feedback so far. It’s really helping me formulate a clearer view of exactly what it is I’m trying to communicate and how best to do. This is where I am right now:
I’ve put the Experiencer and the Experience in the center. All the work that happens around the center is to create that magical connection between them. The circles that comprise the diagram are now skills that must be brought together in order for that magical connection to occur.
Where Storytelling and Empathy overlap, I’ve put Artistry. By than I mean something like a “house style.” If you are a great storyteller and know the mind of an audience, you can create a very pleasing style. But because Business Knowledge and Technological Understanding aren’t included, you may not be able to actually build it and if you do it may not suit the needs of the business.
Still a work in progress. Thanks again everyone. Comments still very much appreciated!